SAM
RICHMOND
Product designer focused on
end-to-end journeys and
data-driven business impact
Results I've delivered
Results I've delivered
x
Growth in bookings through the mobile app
x
Growth in bookings through the mobile app
%
Reduction in churn on a B2B SaaS platform
%
Reduction in churn on a B2B SaaS platform
%
Increase in customer satisfaction (CSAT)
%
Increase in customer satisfaction (CSAT)
RECENT PROJECTS
RECENT PROJECTS
Product work that turned digital
experiences into real business results.
Product work that turned digital
experiences into real business results.
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ABOUT ME
ABOUT ME
Hi, I'm Sam 👋
Hi, I'm Sam 👋
I'm Sam Richmond, a product designer based in Lisbon, Portugal. Good coffee and a tidy Figma file are part of my daily routine.
I'm Sam Richmond, a product designer based in Lisbon, Portugal. Good coffee and a tidy Figma file are part of my daily routine.
I started out in visual design after studying communication. Early on I found out how much I enjoy the space where creativity meets technology, and picked up a habit that still guides my work: asking why before asking how.
I started out in visual design after studying communication. Early on I found out how much I enjoy the space where creativity meets technology, and picked up a habit that still guides my work: asking why before asking how.
That habit brought me to product design. I wanted to go beyond screens and understand business, data, strategy and impact. With six years in the field, I now design and evolve digital products for SaaS, fintech, marketplaces and e-commerce.
That habit brought me to product design. I wanted to go beyond screens and understand business, data, strategy and impact. With six years in the field, I now design and evolve digital products for SaaS, fintech, marketplaces and e-commerce.
Away from the screen, I'm driven by curiosity and continuous learning. Cycling, cooking for friends and exploring new cities with a camera shape the way I see the world and solve problems.
Away from the screen, I'm driven by curiosity and continuous learning. Cycling, cooking for friends and exploring new cities with a camera shape the way I see the world and solve problems.
I believe great designers keep building their repertoire,
ask better questions and never stop learning.
I believe great designers keep building their repertoire,
ask better questions and never stop learning.
Experience and companies
I've worked with
Experience and companies
I've worked with
2024 - 2026
Product Designer
Led end-to-end initiatives for a B2B messaging platform, focused on retention, satisfaction and growth. Redesigned the support experience across chat, SMS and email, helping cut churn by 40% and raise CSAT by 35%. Worked side by side with product and engineering, using behavioral data, interviews and NPS to guide decisions.
2024 - 2026
Product Designer
Led end-to-end initiatives for a B2B messaging platform, focused on retention, satisfaction and growth. Redesigned the support experience across chat, SMS and email, helping cut churn by 40% and raise CSAT by 35%. Worked side by side with product and engineering, using behavioral data, interviews and NPS to guide decisions.
2024 - 2026
Product Designer
Led end-to-end initiatives for a B2B messaging platform, focused on retention, satisfaction and growth. Redesigned the support experience across chat, SMS and email, helping cut churn by 40% and raise CSAT by 35%. Worked side by side with product and engineering, using behavioral data, interviews and NPS to guide decisions.
2023 - 2024
Product Designer
Joined the conversion team of a consumer travel app, running optimization and personalization initiatives across digital channels. Combined analytics, research and A/B testing to spot opportunities, and led the redesign of the logged-out home screen, lifting sign-ups by 4% in the first month.
2023 - 2024
Product Designer
Joined the conversion team of a consumer travel app, running optimization and personalization initiatives across digital channels. Combined analytics, research and A/B testing to spot opportunities, and led the redesign of the logged-out home screen, lifting sign-ups by 4% in the first month.
2023 - 2024
Product Designer
Joined the conversion team of a consumer travel app, running optimization and personalization initiatives across digital channels. Combined analytics, research and A/B testing to spot opportunities, and led the redesign of the logged-out home screen, lifting sign-ups by 4% in the first month.
2022 - 2023
Product Designer
Shaped the payments experience of a loyalty program used by millions of members. Led the launch of a new instant payment method, ran discovery and usability research, and contributed to the design system, improving delivery quality metrics by 30%.
2022 - 2023
Product Designer
Shaped the payments experience of a loyalty program used by millions of members. Led the launch of a new instant payment method, ran discovery and usability research, and contributed to the design system, improving delivery quality metrics by 30%.
2022 - 2023
Product Designer
Shaped the payments experience of a loyalty program used by millions of members. Led the launch of a new instant payment method, ran discovery and usability research, and contributed to the design system, improving delivery quality metrics by 30%.
2021 - 2022
Product Designer
Worked on the digital products of a real estate developer, focused on experience, growth and scale. Redesigned the document submission journey for new homeowners and helped ship 5+ features in a home goods marketplace, from discovery to prototyping and validation.
2021 - 2022
Product Designer
Worked on the digital products of a real estate developer, focused on experience, growth and scale. Redesigned the document submission journey for new homeowners and helped ship 5+ features in a home goods marketplace, from discovery to prototyping and validation.
2021 - 2022
Product Designer
Worked on the digital products of a real estate developer, focused on experience, growth and scale. Redesigned the document submission journey for new homeowners and helped ship 5+ features in a home goods marketplace, from discovery to prototyping and validation.
RECOMMENDATIONS
RECOMMENDATIONS
What my colleagues say about me
What my colleagues say about me
“
I managed Sam for two years, and what stands out is how well Sam connects with the design team and communicates across disciplines. Sam was always present in product discussions, bringing ideas and solutions. Strong craft helped the team keep everything we shipped consistent, and Sam was an active voice in our design chapter, always supporting other designers.
Daniel Okafor
Staff Product Manager
“
Sam is a standout designer. As a mentor to designers I meet a lot of people, and few combine empathy, a sharp sense for real problems and work that delivers value the way Sam does. Through our mentoring sessions I also saw a rare soft skill: resilience. Sam doesn't give up.
Priya Nair
Design Mentor
“
I worked with Sam on the design team, and from day one Sam's curiosity and attention to detail stood out. Sam always investigates the context and explores alternatives before settling on a solution, which leads to well-grounded work that fits the needs of both the business and the people using the product.
Lucas Bennett
Senior Product Designer
“
I managed Sam for two years, and what stands out is how well Sam connects with the design team and communicates across disciplines. Sam was always present in product discussions, bringing ideas and solutions. Strong craft helped the team keep everything we shipped consistent, and Sam was an active voice in our design chapter, always supporting other designers.
Daniel Okafor
Staff Product Manager
“
Sam is a standout designer. As a mentor to designers I meet a lot of people, and few combine empathy, a sharp sense for real problems and work that delivers value the way Sam does. Through our mentoring sessions I also saw a rare soft skill: resilience. Sam doesn't give up.
Priya Nair
Design Mentor
“
I worked with Sam on the design team, and from day one Sam's curiosity and attention to detail stood out. Sam always investigates the context and explores alternatives before settling on a solution, which leads to well-grounded work that fits the needs of both the business and the people using the product.
Lucas Bennett
Senior Product Designer
“
I managed Sam for two years, and what stands out is how well Sam connects with the design team and communicates across disciplines. Sam was always present in product discussions, bringing ideas and solutions. Strong craft helped the team keep everything we shipped consistent, and Sam was an active voice in our design chapter, always supporting other designers.
Daniel Okafor
Staff Product Manager
“
Sam is a standout designer. As a mentor to designers I meet a lot of people, and few combine empathy, a sharp sense for real problems and work that delivers value the way Sam does. Through our mentoring sessions I also saw a rare soft skill: resilience. Sam doesn't give up.
Priya Nair
Design Mentor
“
I worked with Sam on the design team, and from day one Sam's curiosity and attention to detail stood out. Sam always investigates the context and explores alternatives before settling on a solution, which leads to well-grounded work that fits the needs of both the business and the people using the product.
Lucas Bennett
Senior Product Designer
Thank you!
Shall we talk?
© 2026 · Sam Richmond
Thank you!
Shall we talk?
© 2026 · Sam Richmond
Thank you!
Shall we talk?
© 2026 · Sam Richmond
Thank you!
Shall we talk?
© 2026 · Sam Richmond